There was a little Apple Shop in Slough, my home town. I never really took notice of it. I don't think I even went inside. Not until I had been to university. It was 1995 and I was studying Politics with Economic and Social History. Like most people, I didn't have a computer of my own so I went to a computer lab, no, lab is the wrong word, a computer area in the glass and steel hi-tech (how it felt to me) library of Leicester University. I would queue up to use the PCs but the queues were so long, sometimes running across the computer area out into the central area. And waiting in that line; it was like sitting on a sweaty bus seeing a cyclist rush past. The queue to use the Macs was so short! I looked over at them, how weird, black and white (I thought). So dull.
The weeks went on and I broke down. I switched queues. I sat down and there was a little program. I think it was called Guided Tour. People talk about life changing moments, well that seems a bit melodramatic, but this was an important moment in my life. This little program, all it did was explain that the desktop background is meant to be like a real desktop. You put things on it. And those windows are like pieces of paper. You move them around, and you can throw files into the Waste bin (the old System 7 was localised into English, AKA 'British English', sadly Mac OSX isn't). What's the big deal? Well up to that point, I had been using DOS and Windows 3.1. Windows had windows, but they didn't work like windows on this Mac. It had a background picture, but the desktop didn't work like this. It was a fake and this was a revelation - THIS is how it's meant to work. That, over there is a FAKE! And it was the same with the Mac as it was later with the Moulton bicycle. I used the Mac, became comfortable, went back to the PC and was disgusted. Perhaps disgusted is too strong, but it was so garish, so cheap feeling, nasty. And then back to the Mac, so calm, understated, efficient. Out of your way rather than in your face. This is still true today, Lion is muted, Windows 7 blares. The scales had fallen from my eyes.
It wasnt long before I had to have my own Mac. First a design icon Mac Classic II running Word 5.1. The best ever version of Microsoft Word. I created line drawings on that Mac that I couldn't believe. Just vector drawings, but a rose, the Private Eye logo, Neushwanstein. I couldn't believe it, I wasn't an artist, but I could make art with this! And writing was so easy, so free of friction and distraction. Next was a design classic, the Color Classic, then another design classic, the PowerBook 520c (the first computer with a trackpad) which I kept until I entered work and could afford a new Mac, a Johnny Ive Lombard PowerBook G3.
Oh it is so true, the designs were so organic and alive, friendly and sexy and...totally invisible when you were using the computer. Apple did make some clunkers in the Amelio years like the PowerMac 4400, but on Jobs return the designs returned to being so good that it got out of the way, revealing an efficient product, that was usable. Not cluttered and confusing and tiring. Usability gives the user the power to do things, to create, to experiment, and be free. That's what I loved about this product, that's what made me a loyal Apple customer, and that was Steve Jobs vision, executed on the Mac, then on the iPod, then on the iPhone and iPad, and perhaps soon iCloud. It was his passion, to get it right and not ship crap. And Windows users would say - but there are so many more programs for Windows. So much crap, I'm afraid, so awful, because Steve's passion for perfection permeated from the design, to the OS and its perfect icons and onto to the developers, and the peripheral makers and strangely to many of the customers too. Why should we put up with second-rate? This is the answer to why not buy a cheap PC. They feel second rate, after having used a Mac. Android is...just not right, it's too complicated. I loved Nokia Series 60 until Nokia added more and more menus, so frustrating. The Palm V was great, but eventually I bored of the stylus.
Nothing compelling, too much friction. Dealing with this, for me, was Steve Job's great strength. He called it "saying no" which meant less distraction, creating space for us to work. And this is not a supernatural talent, it is a mindset that demanded excellence, that I hope, is his legacy. The best way to remember him, I think, is to feel his passion and do your best in your work.
Steve Jobs, 1955-2011. Rest in peace.

























